Photo credit: Courtesy of Debie Gasio, Visual Merchandising at Pangaea Outpost, San Diego, CAĬovered padding attached to the back of a hutch creates a clean, functional backdrop for an ‘old meets new’ jewelry display shelf. Covering the books in scrapbook and wrapping paper add a touch of color to the neutral display. As shown, books serve as risers, as well. Clear acrylic risers can be used to position neck forms at various heights for better viewing and added interest. There are times when traditional jewelry displays are perfectly appropriate. Photo credit: Courtesy of Bess & Evies Vintage, Forth Worth, TX A standing wine rack provides twenty display holes for necklaces in a unique way and yet, fits atop a table in less space than most traditional necklace displays. In visual merchandising, creativity flourishes by imagining alternative uses for common items. Photo credit: Courtesy of American Art & Craft Gallery, Pine Mountain, GA Varying the display heights makes it more visually interesting. Fashion watches are best displayed in groups. The diameter allows for more of a watch band to show and works nicely for bracelets too. Simple wooden fence posts cut in different lengths are versatile as both horizontal and vertical display pieces. Oversized props are great for store windows, but miniatures are ideal for displaying jewelry. Using twig baskets and wooden trays and bowls accentuates the theme.Ī miniature, upholstered chair becomes a pincushion for display brooches. When shoppers read how the Acholi bead jewelry is made by Ugandan refugees from recycled magazine pages and plastic bags, it evokes an emotional response and encourages them to examine the product more closely. Customers tend to linger at such displays. Framing promotional materials indicates to customers that something’s going on here, drawing them to the merchandise. Group merchandise together when it has a story. A simple etched wine glass and crocheted doily provide a sophisticated, neutral dimension to this cuff bracelet and ring display. Sometimes you want subtle props that are pleasing to the eye, yet do not distract from the product. As an added bonus, it can be hung from the ceiling, putting the jewelry at eye level and freeing up valuable floor space. A silver, punched tin lantern provides ample display space for a jewelry collection. This is particularly true for gift shops that are also home décor stores. Sometimes a store’s merchandise can perform double duty as a display prop. Hanging the chains to create a “skirt” is a creative touch that really works to draw attention to this display. Charms, earrings and pendants show up well against black velvet. Because the forms are padded and covered with fabric, jewelry can be attached using pins. These ideas will inspire you to try your own fun ways and equally important, give you tips on displaying especially small pieces that might otherwise get ignored.ĭress forms are popular alternatives to mannequins. Sure, you can use traditional risers but a little creativity with different props can go a long way in really making your store’s jewelry inventory stand out.
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